Client: Peter Coppola Beauty and Steven Lightfoot, Media Personality

Timeframe: June, 2013-September 2014

Region: Local, National, International

Charge: I was hired as a Communications Specialist to provide branding and business identity, media production, marketing strategy, and publicity for Steven Lightfoot, and subsequently, for his parent company Peter Coppola Beauty.

Challenge: The size of Peter Coppola Beauty and the layers of communication required to create the story and manage all budgets, tandem clients, and KATU CH2 was an exhilarating amount of work.

Results:

I provided marketing strategy, branding, business identity, television production, and public and media relations for Peter Coppola Beauty and their international spokesperson, Steven Lightfoot. 

I then wrote and pitched a 3-part pilot for a series of television segments with KATU CH2 and AM Northwest, which ultimately became “Style Solutions with Steven Lightfoot.” After negotiating a successful contract between KATU CH2 and Peter Coppola for a 12-month series of segments, I co-produced each piece with KATU CH2.

• Peter Coppola received a fresh infusion of public attention for their brand, and a new

promotional platform that would allow for greater agility in the marketplace. This

included creating much needed opportunities for advancements within social media and

emerging, digital media.

• Steven Lightfoot received the following: an individualized brand, a revitalization of his

parent company, an integrated marketing plan, and 15 television segments that were

offered, at no cost to him, by both Peter Coppola and KATU CH2.